respectively, the German automotive brand in Malaysia is utilising these platforms to promote its Unplug and Play campaign.
BMW Engage, a first-of-its-kind for the German car brand's online financing platform, was introduced by BMW Credit Sdn Bhd to help complement its BMW Shop Online platform for a contactless experience. This enables customers the ability to apply for pre-approval for their financing from the comfort of their home via a seamless application process.
At current, the platforms are promoting the company's Unplug and Play campaign which provides exclusive online offers for its Sport and M Sport variants of the 530e plug-in hybrid executive sedan. The campaign currently provides exclusive online offers for its Sport and M Sport variants of the 530e executive sedan that brings with it cash rebates from RM10,000 and RM20,000 respectively and a 0% interest rate for both variants.