Groupe PSA has awarded the sole distributorship for new vehicles under the Peugeot marque along with the after-sales and spare parts distribution rights for Peugeot, Citroen and DS marque vehicles in Malaysia to Berjaya Corp Bhd and Bermaz Auto Bhd via Berjaya Auto Alliance Sdn Bhd .
Groupe PSA’s senior vice president Southeast Asia, Laurence Noel commented that its product line-up of award-winning Peugeot 3008 and Peugeot 5008 has garnered a lot of attention in Malaysia over the past few years, and it strives to continue the momentum through exciting new models and after-sales initiatives.
“Further to that, we aim to continuously revolutionise the customer experience together with our new partner, BAASB, and underscore our commitment to our customers through excellent sales and aftersales service,” said Noel in a statement.On the award, BCorp CEO Datuk Seri Robin Tan Yeong Ching said that he is pleased to be given the opportunity to be part of the new collaboration via BAASB.
Bermaz executive chairman Datuk Seri Ben Yeoh said he is honoured that the European carmaker recognises BCorp’s and Bermaz’s capabilities and expertise in the automobile industry and he is delighted with the collaboration which is expected to contribute positively to their future earnings base.