"I've been in this business 40 years and I've never seen it like this," said Brian Miller, president of Manhattan Motors, a high-end dealership that sells Bentleys, Lamborghinis and Bugattis, among other ultra-luxury brands.
Customers often order these cars to their exact specifications and wait months for them to be built, Miller said. But he often keeps some on hand to sell to those who want to drive out in their new Rolls-Royce or Lamborghini that day. That's just not possible right now, he said. He can't keep the cars on the lot.
Bentley, the 101-year-old ultra-luxury car brand, had its best year ever last year, despite the pandemic totally shutting down its factory in Crewe, England, for seven weeks. Even after the factory reopened, it was running at half its normal pace for nine more weeks, said Bentley CEO Adrian Hallmark in an interview with CNN Business.
The redesigned Flying Spur sedan was an especially big hit, he said. That model had been absent from the market while the factory changed over to the new version, which came out at the end of 2019.The world's richest people you've never heard of"When it came, it was like a desert that got rain and all the flowers popped up," Hallmark said. "Instant growth with a product that is normally more than 30 per cent of [Bentley's] volume.
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