Lamborghini to prioritise unexpected specials over retro cars | Autocar

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Lamborghini to prioritise unexpected specials over retro cars

, Winkelmann said:"For sure. Retro cars are good from time to time. I think the Countach was a great thing. But our brand has to look forward. We have to have a big windscreen and small rear-view mirrors.

"It's important to understand the history, to look into what happened in the past, but the projection has to be that we have to be innovative; we have to be disruptive and always unexpected." Winkelmann's indifference to heritage-inspired one-offs and limited editions is well documented. At the unveiling of the Countach last year, shortly after beginning his second term at the helm of Lamborghini, he told Autocar: “I left the company with the idea that we were never going to make a retro car, never ever. So I came back and said ‘why are we doing this now?’ But when we looked at the car and talked about it, I was happy to do it.

 

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