Are South Africans really automotive Luddites or does our resistance to new technologies mirror concerns in the rest of the world? A report by Deloitte suggests the latter.
If that’s the case, they’re not alone. Deloitte’s “2022 Global Automotive Consumer Study” has found strong support for petrol and diesel internal combustion engine vehicles in other parts of the world. In the US, 69% of people say their next vehicle will be an ICE model. In southeast Asia, it’s 66%. Even in China, which is leading the global EV revolution, 58% want to stick with ICE – the same proportion as in India.
Here, EV purchases so far can be counted in dozens, rather than the millions elsewhere in the world. George Mienie, CEO of online retailer AutoTrader, is among those arguing that SA numbers would be greater if EVs were affordable. It’s a view given substance by demand for Toyota’s Corolla Cross hybrid model – a dual-motor halfway house between ICE and pure EV. It’s only slightly more expensive than the ICE version.
Connectivity is a particular issue. Driving a car able to communicate with other vehicles and traffic infrastructure, and being personally connected through onboard and mobile devices, means your personal data may be available to others. Customers themselves beg to differ. In southeast Asia, 80% want the in-person dealer experience. In Germany, it’s 78%, in the US 75%, in Japan 74%, in China 72%, in South Korea 71% and in India 68%.
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