Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival FerrariStroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured...
Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders - a big part of Ferrari's success - rather than over-producing and churning out sports cars wholesale, which then had to be discounted. Stroll says Aston Martin will benefit from a deal made with Mercedes-Benz in October 2020 where it gets access to the German carmaker's latest engines and EV technology.
"Variation at Mercedes-Benz was a nightmare, we wanted to cut it down and cut it down," Moers said. "But here, this is our purpose."Aston Martin has closed its paint shop at Gaydon and paints most cars at its sport-utility vehicle plant in Wales - saving 1,000 pounds per car by cutting the immense costs of two paint shops.
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