Kitchener, Ont., mechanic Stefanie Bruinsma has been hearing the term 'lady-driven' for years, and says there's no way to tell the gender of a driver by looking at the condition of the vehicle.
"The act of driving, adhering to the rules of the road, paying attention to obstructions, are not inherent skills, traits, qualities of a particular gender, but perhaps stem from the way that folks might be taught to drive differently and have different expectations imposed on them because of their gender or how they present."'Clear is the new clever'
"As we progress, learn and grow as a society, that term [lady-driven] might not necessarily be the right one to use for some individuals," said Jean Beauchemin, a business professor at Cambrian College in Sudbury. "I'd suggest you get to know your customer base and really engage in those discussions, and that could help you create long-term partnerships.Beauchemin said the strength of the product outweighs gimmicks when it comes to making a sale.
Bruinsma runs a business called Auto Cate, which aims to educate vehicle owners to prevent them from getting swindled at an auto shop. "When engineers design the interior, all the functions around the car in terms of how high should the engine be for an average person and how do they get in and out of the car, how should you make the seat for the average height and weight of a person — all those constraints and numbers are based on the average male body," said Bruinsma.
I am approaching 40 years old and have never even heard of this. Slow news day, CBC?
Talk to the insurance companies if you are really interested in unjust stereotypes of drivers. Lady drivers save a fortune every month on insurance.
From the media account that cent define woman
Omg I just sold my truck using the term “lady driven” I totally thought it meant something else like well taken care of! Defiantly not driven gently but always did service on time, kept clean and everything up to date🤷♀️
They don’t care they just want to sell it if you don’t like how it’s written don’t go look at it salesmen are much like politicians not known for truth telling
'Lady driven ' means : never had an oil change, never had any maintenance done to it, was driven like a race car, never warmed up in the winter....... So basically stay away from it! 🤪🤪🙄🙄🤣🤣
Most of the ladies I know have a lead foot so there's that....
Lady driven always meant curb rashed wheels and/or dented rims to me.
Not from a number that I’ve seen, no.
Never seen the term used, but I agree that it may be misleading and inaccurate. If the seller is implying that the vehicle is gently-used, then say it. ...although in the used vehicle market, I wouldn't be completely confident in what the seller says without inspection.
Her name was Wendy Whiner.
Just means the oil has never been changed.
I'm more interested on what happened to those MILLIONS OF TAXPAYERS DOLLARS spent on ventilators that are warehouses, did not see the light of day... Geez CBC 🤨
Nobody uses that term
Lady drivers, have been responsible for some of the most aggressive driving I’ve ever seen.
No it dosen't, because there is no more ladies, there is only men, two types of men. Now we are truly mankind
Still means Don't by the car or it wasn't maintained properly. Wise decision.
And is now more associated with strap-ons.
Because ppl will get butt hurt and cry about everything
CBC spends taxpayer dollars to produce fluff like this but doesn’t bother with the real news that Blacklock’s Reporter uncovers.
Give me a break FFS! Byes what are we coming to? We’re soon not going to be able to speak to one another for fear of calling someone a human being. Society is gone to the dogs! Sorry dogs, I didn’t mean to offend you. *caveat - no dogs were hurt/injured by my comments*
Comment as you will but this is a ridic thing to say like some victorian out dated nonsense JUST USE REAL WORDS FFS
DefundTheCBC
Used cars are for losers anyway. I only buy new cars.
Equality I guess. Now women can sell their used cars for the same price as men without the ‘lady driven’ premium.
fundng should also be a thing of the past
More breaking news from the propaganda arm of Turdeau's Liberals. What a waste of our $ . Report news! Tell us what Turdeau and Jag have not been doing for Canadians.
Why is there still discrimination towards males in Ontario then, when it comes to car insurance prices Why do women pay less?
DefundtheCBC
'Come on man. Everyone knows women can't drive.' Next show is at 6, 3 drink minimum.
Of all the things going on in the world...this
What’s a “lady”?
In Toronto, we have homicides, a rash of stabbings, car thefts, etc., and 'news' to the CBC is someone whining about a phrase that she doesn't like to see in ads. Advice to woman: get a life. Advice to CBC: this isn't newsworthy Advice to politicians: shut down the CBC
I see a lot more women on the road these days that are just as aggressive behind the wheel as men. If not, more so. They love a good tailgate.
I wouldn't purchase a car knowing that it was 'lady-driven'. Just drive down the 401 near Toronto to see all the 'ladies' tailgating, speeding, weaving in and out of traffic with a cellphone in one hand and a middle finger pointed out the window with the other.
Who cares…one activist
Oh come on. Female sellers of their used cars use it all the time to get a better price.
Saying nice things about women, is antiquated. CBC believes Gender is fluid and you can 'feel' like 59 different genders. CBC is a down syndromed uncle...pathetic
It is absolutely not antiquated. The genderless world the androgenous CBC journalLIST's have invented doesn't exist.
Real problems in this world to deal with but ok. Can't wait till you're defunded.
Uh-huh. As a man, I could not use the term lady driven, and am therefore losing a couple of thousand dollars on car sales. Bet that's not the equality she wants.
This article will be last read cause nobody cares
This is vital news thank you for sharing
I don’t care what you think of me I’m happy that’s all that matters 3.:)