It is the first major update to the crest since 2003 and only the eighth time in Aston Martin’s 109-year history that it has been significantly revised. It has been unveiled as part of a new “brand expression” called ‘Intensity. Driven’. An Aston spokesman added that the logo is “celebrating the company’s position as makers of the most exquisitely addictive performance cars”.Saudi Public Investment Fund bought a 16.
Renato Bisignani, Aston's head of global marketing and communications, said: “Building on our return to the pinnacle of motorsport in Formula 1, the launch of 'Intensity. Driven' marks the next phase in our evolution of the Aston Martin brand, as we unleash its global potential and maximise our unique position at the cutting-edge of ultra-luxury and high performance.”