As a final sendoff, Dodge in the coming weeks will reveal seven 2023 special-edition muscle car models that will go to top dealerships like a “sneaker drop,” Kuniskis said. The performance brand also is bringing back the Durango Hellcat for 2023, introducing a slew of new Direct Connection parts and has partnered with a customization shop for customers to get a convertible Challenger.
“That one is making history,” he said. “And that one is the one that is going to make Brampton really proud,” Kuniskis, added, referring to the plant in Ontario where the Challenger and Charger are built. The effort comes amid a series of supply-chain disruptions in the auto industry, particularly a shortage of semiconductors that could last into 2024. The Dodge team says it’s working to ensure it has confidence in its microchip supply to deliver the vehicles it says it will allocate to its dealers.
Dodge’s effort is a careful sendoff that isn’t seen in the industry often, said Stephanie Brinley, principal automotive analyst for S&P Global Mobility: “When a vehicle goes out of production, it’s usually because it’s no longer popular. It’s something you don’t want to celebrate. The Last Call commemorations will denote the vehicles were designed in Auburn Hills and made in Brampton.
Dodge also has partnered with Drop Top Customs to offer a Challenger convertible for $25,999. The company will ship the vehicle from Bampton to the Florida-based customization shop and work with dealers to deliver it to buyers. Orders open Tuesday.
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