What will persuade Singaporeans to adopt electric vehicles? Study launched to identify most effective ‘nudges’

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SINGAPORE, Aug 18 — A study was launched today to understand the most effective ways to get Singaporeans to adopt electric vehicles (EVs). The study, a collaboration between...

SINGAPORE, Aug 18 — A study was launched today to understand the most effective ways to get Singaporeans to adopt electric vehicles .

“Through the study, OCBC bank and NUS aim to uncover nudges that best push consumers to make the switch to EVs, such as concerns over cost of EV ownership in the long-run, or climate-damaging carbon emission levels of petrol and diesel vehicles,” they added. The information provided to customers in the study will include the price of purchasing an EV compared to a petrol car, energy prices, as well as the maintenance cost of EVs and petrol cars.

He stressed that all information provided will be truthful and taken from the public domain. Data collected from the study will also be anonymous, he added.

 

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