Dodge gives drag racers a reason to embrace electric muscle cars

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(Bloomberg) — Tim Kuniskis, the head of Stellantis’s Dodge brand, has been running a non\u002Dstop marketing marathon that would test the endurance of the most…

First, the top evangelist for Challenger and Charger muscle cars briefed reporters at the company’s design dome in Auburn Hills, Michigan. Then he mingled with drag-racing YouTube stars ahead of a Dodge-sponsored weekend race. Then he was emcee for three nights in a row of product reveals, all building up to the moment of truth: Dodge’s unveiling of an all-electric muscle car, the Charger Daytona SRT.

As one young drag racer at Dodge’s speed fest explained, someone will spend a bunch of money to build their car and tune it to peak performance, only for a Tesla Model S Plaid right off the showroom floor to beat them on the strip. What’s the point of customizing your hot rod when some jerk with $130,000 to drop can show you up?

Of all the ingredients that make muscle cars stand out from the “nothingburger” sedans Kuniskis likes to mock, there are two things Dodge can’t mess up: power and sound. He won’t talk about the Daytona’s specs yet, but the company says it’ll be faster than its 700-plus horsepower Hellcat models.

 

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Uh no

The torque is cool and all but wheres that rich delicious fuel smell.

Fad.

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