The automaker entered the South African market as an importer with only a couple of cars several years ago, most notably the little QQ and Tiggo models. The brand struggled to take off, and its vehicles were a major letdown regarding quality and reliability. Since its relaunch at the end of 2021, Chery first launched the Tiggo Pro 4, then the Tiggo Pro 8, and now the Tiggo Pro 7 and all three models are doing incredibly well for them.
It also helps that their cars are actually good-looking with bold and distinctive styling. The brand has also opened 30 Chery dealerships across the country.Chery's model range is incredibly competitive, and pricing for the Tiggo 4 range starts from R289 900 for the Urban base model and up to R381 900 for its CVT Elite SE range-topping derivative.
It will be interesting to see if Chery can continue with this trajectory sales pattern and if they'll be able to keep up with supply over demand for the rest of the year.In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month.
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