of their systems. According to Frenzel, it’s easy for a team that has been working on a system for a long time to assume that their system is intuitive when, in fact, they’re just used to it.
“It can be dangerous within a company when developing these things, as staff might think all their customers will be able to understand, because they’ve worked on it for years. They cannot imagine anyone not understanding,” he said. “But if you fly to another city and jump into, you should be able to start the car in 20 seconds and know how to interact with its most important use cases.”
He admits, though, that to a designer, the thought of going too far with touchscreen infotainment is not possible. From a safety point of view, that’s less true, so getting the right balance is crucial.