Cars aren’t toasters. SUVs aren’t blenders. The automobile industry builds emotional products. These are inanimate objects with personality. And when an automaker decides to cancel an individual model, we adopt distinctly human-appropriate phrasing. Was a car discontinued, or did it die? Rather than issue a simple notice marking the end of production, we say, “Rust in peace.”
The death of an automotive nameplate causes even casual observers to sit up and pay attention. And it’s little wonder: automakers often make seemingly odd and newsworthy decisions. In the United Kingdom, for example, the nation’s best-selling vehicle, Ford’s Fiesta, . Meanwhile, over on this side of the pond, Honda has twice brought back to life a now thrice-discontinued nameplate.Article content
In 2022, our annual chronicling of the Canadian auto industry’s vehicular obituaries includes 15 distinct models plus one entire segment. This doesn’t factor in models-within-models; the trim levels and performance editions or distinct powertrains that make up one aspect of a nameplate’s repertoire. Not surprisingly, a dozen of this year’s infamous victims are passenger cars. Rare is the automaker interested in killing off an SUV or crossover.
In a sense, the Acura ILX hasn’t called it quits. Based on the ninth-generation Honda Civic, the Acura ILX was a largely ignored attempt to steal sales from the Audi A3 and Mercedes-Benz CLA-Class during a period in which the 10th-generation Honda Civic topped Canadian sales charts. The new Acura Integra, a clear relative of the 11th-gen Civic, now takes over in the very same space, albeit with a heritage-inspired name.
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