Rolls-Royce sees record sales 2022, no slowdown in spending by the wealthy

The company said the average price of a Rolls Royce soared to $534,000 last year — thanks largely to its customization program known as Bespoke.Steve Christo - Corbis | Corbis News | Getty Images

Rolls-Royce delivered 6,021 cars last year, up 8% over 2021 and the first time the company crossed the 6,000 mark. The British carmaker, which is owned by BMW, doesn't break out its profits and revenue. But the company said the average price of a Rolls Royce soared to $534,000 last year — thanks largely to its customization program known as Bespoke.

Still, the U.S. was the largest market overall for Rolls-Royce in 2022, accounting for nearly 35% of its global sales, Muller-Otvos said. China, its second-largest market, saw a slight decline in sales but still claimed 25% of global sales and posted its second-strongest year for the company. Muller-Otvos said China's reopening and economic recovery could help make China it's largest market in the future.

Spectre, with a starting price of $413,000, saw more than 300 pre-orders from U.S. customers before it was officially unveiled last October. Muller-Otvos said U.S. orders have continued to climb, though he declined to provide numbers.

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