“I don’t want to leave any car lover behind,” Chief Executive Akio Toyoda said Friday, appearing on the stage at the Tokyo Auto Salon, an industry event similar to the world’s auto shows.
The message was clear: Toyota Motor Corp. wants the world to know it hasn’t fallen behind in electric vehicles, as some detractors have implied. Japan’s top automaker, behind the Lexus luxury brands and the Prius hybrid, is highlighting its clout: It has all the technology, engineering, financial reserves and industry experience needed to remain a powerful competitor in green vehicles.
Toyoda told reporters it would take a long time for all the cars to become zero emission, as they only make up a fraction of the vehicles being sold. Changing old cars to go green, or “conversion,” was a better option, he said.Toyoda, the grandson of the company founder and an avid racer himself, was also hoping to debunk the stereotype that clean cars aren’t as fun as regular cars.
At Toyota’s Gazoo Racing booth, the maker of the Lexus luxury models and Camry sedan showed video of its triumph at world rallies, as well as the battery-electric and hydrogen-powered versions of the Toyota AE86 series including the Toyota Corolla Levin, to underline what Toyoda called its “conversion” strategy.
They know their govt will bail them out so they can f around a little longer. 😂
too late toyota.
Y’all can have those cars down south. We’re not going electric in NY. Would never be practical in the winter🙄
Will they pay for it?
EVs are a horrible idea...battery technology is nowhere near efficient or reliable enough to scale. Also, the electric grid can barely handle the current load. We need to build a crap ton of new nuclear or natural gas power plants.
They have no choice because once they had the Prius they stopped developing EV and are now playing catch up. That’s why they have lobbied against EV subsidies and other clean vehicle government interventions
Bahaha, nope!
Toyota is so far behind on their EV development they have no where to go. They seem to be desparate to appease their dealers with pie in the sky ideas that cannot be executed at scale. They are about to lose huge marketshare.
knew they were way behind on EVs, but it now sounds like Toyota just jumped-the-shark 🦈
This is the most moronic thing ever said in public. You would have to replace everything in the car and or truck. From the motor to moving parts as little as bearing in wheel hubs. Due to drag on engine. That or get 30 miles from a charge.
Would be awesome if they offered this as a service to convert your old car
This is one of those things that sounds good in abstract but becomes absolutely impractical to scale
For the love of all that's sacred, please make a kit for the Scion xB.
start with the supra.. put your money on it lol
I love that idea!
Technically it does work. The option exists but has been more of a hobby market, to see a major manufacturer embrace it may bring about the change some have been holding off on, to change from a I.C.E. to EV tech will keep many old classics on the road
Wait why don't we do this today anyway? Why not just buy a few pieces for our cars instead of buying a whole new one? I'm not into cars so idk the answer.
If all I need to work at Toyota is brilliant ideas like this, I'm set for life
Sounds eminently more sensible and affordable than all this nonsensical EV hysteria.
Climate cultists
Surely, he can't be serious.
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