’s new design director, is a genuine car man — he entered this world in a car, born in the backseat, and still lives and breathes cars. In fact, he’s the man behind not only some of the most important vehicles on the road, but also some of the prettiest exteriors cooked up over the last couple of decades.
I eventually decided to go into an art direction and attended art school in Switzerland with the idea of becoming a graphic designer. I ultimately decided that product design was a better fit and specialised in transportation design. In the studio, we challenge ourselves to find something fresh and unique. You project yourself into the future.
The challenge is thinking that far forward while staying relevant to the brand and adapting to the DNA of that respective brand. It’s also not a matter of just sketching something and going with it. The process requires dozens of sketches with constant adaptations. I see it as more opportunities than challenges, really. With less space required for mechanical components, we can do more. With the Megane E-Tech platform, we could utilise bigger wheels and push them further back into the corners.
Ultimately, anything is possible — it depends on how much money you are willing to spend and, naturally, if it’s viable. It’s about reaching a mutual understanding of what is a good car and fulfilling that vision as much as possible. I look at it more as who was the best designer, and for me, that’s Marcello Gandini, who styled the Lamborghini Countach, the Lamborghini Miura and Maserati Khamsin but he also did the first-generation Renault Trafic.
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