Luxury EV maker Lucid appears to have a demand problem

. Now, with production running more or less smoothly, it seems to be facing a new problem: not enough of those reservations are converting to orders.

Rawlinson went on to say that he believes that to be an "entirely solvable problem" and plans to focus on "amplifying customer awareness" in 2023. Running an auto factory well below capacity isn't exactly a route to profitability, as CFO Sherry House conceded during Lucid's earnings call.

LucidMotors product looks great. They have a pricing problem without a value differentiator like greater miles per charge.

It a growing company

All the CNBC pundits and all their TSLA hit pieces couldn't put Humpty together again.

True but you have a fake news 📰 problem 💯

Bit they're building good cars with good range, what's a problem?

Boycott Tesla

Car Car Latest News, Car Car Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Lucid's revenue falls short of estimates as it guides to higher EV production in 2023Lucid built just 7,000 of its Air luxury sedans last year amid manufacturing challenges but expects to make between 10,000 and 14,000 vehicles in 2023.
Source: CNBC - 🏆 12. / 72 Read more »

Lucid Hoping To Make 10-14K EVs In 2023, Well Below ExpectationsLucid announced a 2023 production guidance of 10,000-14,000 vehicles, while analysts on average expected a production goal of 21,815 cars for this year. In 2023? Thin air.
Source: InsideEVs - 🏆 579. / 51 Read more »