Tesla has overtaken traditional giants Toyota and Mercedes-Benz to become the world’s most valuable automotive brand. A report published last week shows that the value of the electric car brand has surged 44% since last year, to $66.2bn.
That puts it clear of 2022 leader Toyota, which has dropped to third place in 2023 after its value tumbled 18% from $64.3bn to $52.5bn, and Mercedes-Benz, which stayed in second place despite losing 3% to $58.8bn...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.
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