. It’s less clear exactly what Spike will be able to do in these vehicles, but in Shanghai the character will apparently provide “various forms of support” to attendees from the Aceman’s central circular OLED display and dashboard. Expect more concrete details to be released over the course of this year.“We are now taking Spike into the future as a digital character,” said Mini’s design head Oliver Heilmer.
In the absence of concrete details from Mini about the kinds of things its digital assistant will be able to do, here are a couple of Spike features we’d like:Quietly saying “Ruh-roh” if you miss your highway exit.
Really Interesting!
While this isn’t the iteration of a personal assistant in a car that I’d want. There is a huge opportunity for someone to do this well.
Because drivers aren't already distracted enough?