“Chat-GPT4 is a potent engine for efficiency and personalization, and by connecting it to critical aspects of dealer and OEM operations, we’re becoming the first platform to realize its potential for automotive,” says CEO and Co-founder Aharon Horwitz of Fullpath, in a statement.
Formerly known as AutoLeadStar, Fullpath's CDXP is being used by 1,000 dealerships across North America. The company says more than 500 North American dealerships have already signed up for the waitlist to use Fullpath’s Chat-GPT4 system.
“It’s no surprise that Fullpath was the first company to release ChatGPT for car dealers, as they have consistently shown their commitment to pushing the boundaries of what’s possible in our industry. We are proud to be working with Fullpath as we continue to offer cutting-edge solutions to our customers.” added Derek Deboer, Owner of TC Chevrolet in Oregon, in a statement.
Fullpath's move comes as vehicle shoppers increasingly pound computer keys before they pound dealer lots to choose their next ride. “95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer,” according to