bestselling cars today are SUVs, a far cry from what the luxury brand built its reputation on — small, nimble and, above all, unique rear-engine sports cars like the 911.
The Taycan, which was launched in 2019, has been a double-barreled success. It accounts for 11% of Porsche's total sales and makes a profit, which is a rare feat for an electric vehicle. "It's really brand defining and an iconic product," Schwarz said of the 911. "And due to its architecture, the engine and most of the weight being on the rear axle, it's not easy to electrify if you want to keep the driving characteristics unchanged."
"I honestly don't understand why some of these automakers are interested in eFuels, because it just doesn't make sense from a cost perspective," said Stephanie Searle, director for the fuels program and the U.S. region at the International Council on Clean Transportation. The group is a nonprofit that researches technologies used for carbon reduction.
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