on Wednesday unveiled the latest addition to its muscle truck franchise - a Ranger Raptor midsize pickup with a 405-horsepower engine and a suspension designed for racing across the desert, made possible in part by Ford's electric vehicles.
For Ford, the Ranger Raptor is part of a broader strategy to develop performance variants of popular vehicles that share 80% of the parts of the basic truck or SUV, but can deliver an average 30% more profit margin over the cost of building the vehicle. Ford is expected to highlight this strategy at an investor event on May 22.
"This is a very successful and profitable derivative," Jim Baumbick, vice president for product development and quality for the Ford Blue unit, told Reuters.
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