now alert drivers to nearby firetrucks, ambulances, and road hazards, all because of a near-miss that a hearing-impaired Stellantis employee had with an emergency vehicle.
The Stellantis employee suggested some kind of system to alert drivers to avoid such incidents through Star*Up, the carmaker’s internal competition where employees can present their interesting ideas. The employee’s suggestion prompted Stellantis to adopt the HAAS Alert system that receives notifications from the HAAS Alert’s Safety Cloud platform used by thousands of public and private roadway fleets in North America as a vehicle-to-everything and digital alerting solution.
“We said we need to implement this,” Stellantis’ manager of global innovation and digital partnerships, Trpko Blazevski said. “We need to do something for our customers. So we did that very quickly to deliver this. It was key and critical based on her experience that this can’t be model year ’24. We have to go back as far as we can and make this available to our existing customers that have our vehicles on the road today.
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