HAD equipped vehicles promise to elevate fuel efficiency, safety and rider experience to a whole new level, not to mention the additional benefits when we reach L4. Just like automatic transmission, we expect that HAD technologies will become standard in all vehicles in the coming years.
So what is Plus doing that is so attractive to these manufacturers? It is focusing on HAD software solutions that these companies can adopt as turnkey solutions and then build on top of to add even more value. That approach is leading to huge wins for Plus.Plus recently partnered with Bosch to use PlusDrive with an integrated steering system from Bosch that features hardware and software for driver assistance and partially automated features.
This collaboration between Plus and Bosch should help scale up the commercialization of PlusDrive. Bosch’s global reach and deep experience as a system integrator for OEMs puts Plus in a better position to get its HAD solution into more vehicles. This offering from Plus and Bosch helps OEMs accelerate time to market with a semi-autonomous vehicle and still leaves considerable room for OEMs to add differentiation and value to customers.