isn’t the only company to have a rampant horse on its badge. Although the Italian stallion was originally associated with 1930s racing Alfa Romeo, Enzo Ferrari’s former team, it has been associated with Ferrari’s own cars since the first Ferrari 125 S of 1947. The following year, a new sports car maker emerged from the ashes of post-war German industry. Porsche’s badge has more in common with traditional heraldry than its Italian counterpart.
The draughtsman behind the logo was one Franz Xaver Reimspiess, an Austrian engineer responsible for much of the mechanical innovation behind theThe new crest maintains the form and dimensions of the original but tightens up every element.
The original crest was given a refresh in 1954, then again in 1963, 1973, 1994, 2008 and finally in 2014. This new badge will make its debut on the new Porsche Panamera, due at the end of 2023. The company keeps historic badges in production, however, as the Porsche Classic restoration service needs to have access to every conceivable part. With 75 years of heritage to preserve, plus high hopes of at least another 75 to come, brand identities are precious enough to need continuous care.