crest has adorned the company's cars for over seven decades, but now it's being refreshed for the modern age. According to the company It took Porsche styling and marketing gurus three years to come up with the new logo. The differences are subtle, but once you notice them you won't be able to unsee them.
Prior to 1952, Porsche cars were identified by the name"Porsche" in lettering. A competition sent to German art schools asked for a logo, but none of the submissions felt right to management.
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