Video ads are coming to Uber's app, select cars, Uber Eats, and Drizly

Part of Uber's pitch to brands is its cache of user data. The company has information on where its users go, how often they travel to their destinations, and how long they spend in the car. for smaller and medium-sized brands to access Uber cartops in major US cities, like New York and Los Angeles. It has since grown to offer sponsored listings and emails, in-menu ads, and in-app banners.

"We have two minutes of your attention," Mark Grether, vice president and general manager of Uber Technologies' advertising division, told the WSJ."We know where you are, we know where you are going to, we know what you have eaten." While users will be able to opt out of ads that make use of their gender and ride history, they will not be able to opt out of advertising entirely, an Uber spokeswoman told the WSJ.

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Watch 1st trailer for new open-world 'Star Wars Outlaws' video game (video)Jeff Spry is an award-winning screenwriter and veteran freelance journalist covering TV, movies, video games, books, and comics. His work has appeared at SYFY Wire, Inverse, Collider, Bleeding Cool and elsewhere. Jeff lives in beautiful Bend, Oregon amid the ponderosa pines, classic muscle cars, a crypt of collector horror comics, and two loyal English Setters.
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