in 2012, and Tesla had a problem. EV charging networks in North America sucked. They were vastly uneven. They were more likely to not work if you could find one, than to perform as intended. They were dead slow. And they only existed inside cities, not between them. Tesla wanted people who owned its cars to be able to go on road trips.
For legacy manufacturers like Ford, GM, and VW, of course, this wasn’t an offer that made a lot of sense. In 2013, Tesla’s survival was far from guaranteed and the Supercharger network just wasn’t that big. From their perspective, it looked like they’d be putting their companies’ reputations and customer satisfaction in the hands of a brash Silicon Valley startup that was much more likely to fail than succeed.
Now, however, Ford finally got the memo. Perhaps it was that Tesla’s market cap was bigger than any other car company’s in the world. Perhaps it was that thewas the best selling car in the world, period. Perhaps it was that Tesla Superchargers and Destination Chargers were everywhere. Of course, Ford Mustangs have always been point-to-point vehicles for a lot of people, especially newer expensive ones bought by middle-aged white guys when they get that big promotion but are afraid of motorcycles so can’t buy a Harley Davidson.
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