has officially opened Proton Digital Xperience , the first automotive digital experience centre in the country.
The centrepiece of the Proton DX setup is the Virtual Cockpit which accommodates occupants in a theatre-esque arrangement for the experiencing of smart mobility functions, where occupants will be taken on a virtual drive. For those looking for an even more involved experience, there is also an activity zone where visitors can engage in motion sensor-activated games. For refreshments, the Aico Cafe is located near the front of the premises, while the lifestyle products zone feature activewear and lifestyle merchandise from sportswear brand Joma, and these will be joined by official Proton merchandise in the future.
These products are in fact available from the Atlas Auto mobile app, though the physical location of the Atlas Mall within Proton DX is aimed at customers who would prefer to have a hands-on sampling of the products on offer through the app. Also available are official merchandise from brands within the wider Geely Group, such as Zeekr and Lynk & Co.
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