Ely Reeves Callaway III , founder of Corvette tuner Callway Cars, died on Tuesday at his home in California after sustaining injuries in a fall. He was 76.
Son of Callaway Golf founder Reeves Callaway Jr., and brother of publisher Nicholas Callaway, the younger Reeves started his company in 1977 in a garage in Old Lyme, Connecticut, growing it into a prolific builder of performance road cars and race cars. Callaway's first product was a turbo kit for BMWs that quickly earned a favorable review from legendary automotive journalist Don Sherman in Car and Driver. Callaway, who raced in Formula Vee before starting his company, moved on to more elaborate projects.While Callaway Cars has offered aftermarket parts for multiple brands, including BMW, Alfa Romeo, Aston Martin, Land Rover, and Mazda, the company is primarily associated with the Chevrolet Corvette.
"Thanks to Reeves' visionary entrepreneurial spirit, Callaway Cars will continue to innovate and grow in the 21st century," his son Peter Reeves Callaway, the company's current president, said in a statement posted to social media honoring his father.
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