Maserati says it has no interest in cutting the prices of its models and engaging in any kind of price war. Instead, it is more interested in building vehicles that customers are happy to pay the price for, the carmaker’s CEO said.
While speaking during the company’s most recent earnings report, chief executive Davide Grasso told media members that the Italian car manufacturer sees no need to cut prices. This comes despite some companies following the lead of Tesla in discounting their vehicles in the midst of easing supply chain tensions. By comparison, Grasso said that“We would be completely strategically off-balance if we [cut prices],” Grasso told.
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