Track President Brandon Igdalsky addresses the media and fans as NASCAR debuts the new FANATICS fan shopping experience at Pocono Raceway on Friday morning prior to the weekends events for the running of the Windows 10 400 in Long Pond, PA.Sports platform Fanatics and competitor Panini have in recent days become enmeshed in a legal battle, with a pair of lawsuits between the trading card rivals.
But Fanatics secured long-term deals with both leagues and their unions to take over the exclusive rights once the existing deals expire in 2025 and 2026, respectively. Fanatics, in its countersuit, denied antitrust behavior and said it won the rights because of a superior offer and because Panini had "failed to capitalize on its opportunities."