Auto Dealers, You Need To Electrify Your Marketing Strategies!

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Dealer marketing should be contemporary, fresh, and lively to attract customers who are becoming interested in EVs. However, EVs are a different breed, and they require innovative marketing strategies to attract a new consumer audience. Some analysts argue that a key challenge to consumer reception to EVs is a perceived lack of emotional appeal compared to traditional internal combustion engine vehicles (ICEVs).

, but EVs are a different breed, and they require innovative marketing strategies to attract a new consumer audience.argue that a key challenge to consumer reception to EVs is a perceived lack of emotional appeal compared to traditional internal combustion engine vehicles . Without the roar of an engine, they say consumers don’t associate EVs with power, performance, and freedom.

By making your EV charging station available for public use on Google Maps, local EV drivers and travelers on road trips will be aware of your contemporary outlook on zero-emissions vehicles. To add your charger toContent marketing:to interested consumers — articles, infographics, videos, quizzes, calculators. The goal is to address common customer questions and misconceptions around EV adoption.

 

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