Hyundai's Design Renaissance: How The Koreans Went From Bland To Bold In Less Than 15 Years | Carscoops

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Hyundai struggled for years to give its cars an identity, but now they’re some of the most distinctive on the road car auto cars

. Easy, isn’t it? Whatever model you’re imagining, and from whatever era, you can probably see the crisp lines, taught surfaces and though the size of the kidney grille has varied over the years, it’s always been there. There’s no mistaking afor anything else, and even when the company makes its next seismic design shift with the launch of the 2026 Neue Klasse , we’ll see echoes of cars like the 1972 5-Series and know who’s behind it.

If anything, though the quality was improving, some of the cars were even less distinctive in the first years of the new century astried desperately hard to be taken seriously not just by bargain hunters, and ending up trying to replicate existing successful cars in the market. Hyundai’s cars of this period weren’t terrible to look at, but they were terminally dull, which is arguably even worse.

 

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