Dodge CEO Predicts A Fun Fast Future Despite The Demise Of ICE Muscle Cars

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The sounds might be different but the spirit of competition bred by muscle car enthusiasts will live long into the future, says Dodge CEO Tim Kuniskis

. “I get it: Not everybody is adopting to this technology right away, and not everybody will. It will take many years for everybody to, but people will. Early adopters will, and when they see what we can do with this technology, they will start coming along.

“Eventually people will see that this technology can make something cool and fun. It’s probably going to sound different, but people tuning cars, making cars faster, and competing against each other will not go away. They say the first drag race occurred the second the second car was built. People are going to compete. People are going to compete to have a cooler, faster, funner car and it’s not going to change.”and whatever production vehicle finally comes from it.

 

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