Hip to be square? Unwrapping today’s boxy SUVs

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The shift bucks a decades-old trend among automobile designers to make vehicles as curvy as possible

. The 2024 Santa Fe isn’t the only SUV to go rectangular. The 2024 Jeep Recon and the Kia EV9 are both boxy. The Mercedes-Benz EQG is as square as they come.

When sales of men’s underwear are down, it is said to indicate that the economy is stalling. If lipstick revenue is up, it signals the economy is in the tank because women are choosing lipstick over more costly luxury purchases. , “it might look unremarkable today, but the design was positively futuristic at the time. The car was even used in the movie, which was supposed to take place in the near future…The Taurus was a huge hit, with massive sales that saved the struggling company – and inspired a wave of copycat American cars.” In the 1990s, with a few exceptions, it was all curves all the time. This trend has continued to the present.

Lee isn’t what you’d call a slouch. He’s executive vice-president and head of the Hyundai and Genesis Global Design Center and was chosen World Car Person of the Year 2023 by a jury of more than 100 industry experts and journalists. He was brought to Hyundai in 2016 by chief executive officer Luc Donckerwolke, who had previously worked with Lee at Bentley.

 

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