Maybe some future Robert Caro will preach their own truth in a more critical biography of Musk—or Steve Jobs. Meanwhile, Isaacson’s observations, delivered in the breezy mode of an epicPerson of the Year profile, will provide years of fodder for Musk watchers and wannabes. One nugget that I predict will take on importance: Musk’s explicit plan to make use of Twitter content and video captured by Tesla vehicles for training data that might help his new AI company.
Isaacson’s eponymous biography of Jobs became a publishing phenomenon, selling over a million copies and making Isaacson himself somewhat of a celebrity. But privately, those closest to Jobs complained that Isaacson’s portrait focused too heavily on the Apple CEO’s worst behavior, and failed to present a 360-degree view of the person they knew.
The picture of him isn’t understood,” [Apple’s CEO Tim Cook said,] “I thought the Isaacson book did him a tremendous disservice. It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality. You get the feeling that [Steve’s] a greedy, selfish egomaniac. It didn’t capture the person. The person I read about there is somebody I never would have wanted to work with over all this time. Life is too short … He wasn’t a saint.
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