Batteries and Apple store vibes: the latest EVs take centre stage at successor to Melbourne motor show

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Once a mecca for petrol heads, this fresh incarnation of the car show hopes to meet Australia’s surging demand for electric vehicles

As sales teams drum up publicity, some prospective buyers edge past industry journalists surrounding theto find something a little more affordable.One couple, Heather and Bruce Rowe, hope seeing the all models in one location will help them make a better informed decision about what to buy. Both feel a sense of urgency to protect the climate.

“We are running out of time and we have to do something,” Heather says. “These cars and the technology are here now and it’s better to have something you can use right now.” At the Audi stand, there is a crowd around the new Q8 e-tron, which will go on sale at about $165,000 for the base model. “We’ve got a huge commitment to electric vehicles in the next few years so this is really important for us to educate people and help them understand what the difference is between owning one and a typical ignition combustion engine car,” Audi Australia’s Claudia Muller says.

 

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