Personalization, digitization, user experience and live connectivity in cars are driving change in the industry, according to the CEO of Samsung's American subsidiary Harman.
People felt disconnected in their cars through not having the"same ecosystem" as the one outside their vehicle, Paliwal said. Earlier this week, for example, the Hyundai Motor Group announced it had developed a digital key that enables drivers to unlock, start and drive their car using a smartphone.
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