Study: Grayscale cars get even more popular — particularly, well, gray

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ISeeCars.com published its survey of car color popularity. Already-popular grayscale cars increased in popularity, with gray seeing the biggest increase.

ranging from 1- to 5-years-old. And as has been the case, non-colors, or more specifically, grayscale paints , continue to be the most popular. In fact, compared to five years ago, they gained 1.7% of the market to reach 78.9% in total. The most popular of them is white. It saw some of the biggest gains over five years ago,, which saw an increase in popularity by 4%. Some of gray's gains may be due to a slump in silver, down 3.4%.

The other end of the spectrum were Hawaii, California and Louisiana. The organization speculated large rental and fleet sales in those latter states may contribute to high numbers of conservative colors. White also was the most popular color in those states, and we wouldn't be surprised if high temperatures and lots of sun contributed to that .. The colors with the highest average prices were yellow, followed by green and beige. White and black then come right after.

 

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