Will Consumers Buy ‘Selfish’ Self-Driving Cars?

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When it comes to prioritizing the safety of passengers over bystanders, makers of autonomous vehicles have to walk a fine line.

In 2016, a Mercedes-Benz executive said that in developing autonomous vehicles , the company would prioritize the safety of its customers over that of bystanders and other drivers: “If you know you can save at least one person, at least save that one. Save the one in the car.” The company probably did not expect the media backlash that ensued.

“Mercedes-Benz admits automated driverless cars would run over a CHILD rather than swerve and risk injuring the passengers inside,” a Daily Mail headline announced. Within a week, the carmaker publicly backed away from its position, stating that “neither programmers nor automated systems are entitled to weigh the value of human lives.”This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.

 

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