The average transaction price of a new car sold in the U.S. has fallen yet again, meaning new car buyers are finally starting to get some reprieve. However, buying a new car in the U.S. remains a costly endeavor. Data from Cox Automotive reveals that the average transaction price for a new vehicle sold in September was $47,899. This represents a fall of $360 or 0.7% from September last year and is down $227 from August.
Data reveals that Audi, Mercedes, and Porsche all saw ATPs jump compared to September 2022 with Mercedes up more than 10% and Audi and Porsche each jumping by over 8%. The likes of BMW, Cadillac, Infiniti, Land Rover, and Lexus also reported recent price increases.
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