Discounts and incentives will make the cost of EVs more affordable for the masses. auto industry scrambles to recover from overestimating EV demand
While that's to be expected as any new product makes its way to the market, automakers are getting antsy aboutSome of the most popular EVs are now being dropped hundreds and even thousands of dollars below sticker price at the dealership, according to Edmunds data provided to Insider — all in an effort to stoke demand.
In September, the average discount off sticker for a vehicle overall was just 1.9% . Though the auto retail market is recovering after the supply-and-demand crunch seen during the pandemic, On the flip side, dealership markdowns for some EVs were as high as 12%, Edmunds said. That means some EVs were transacting for anywhere from 1% to 12% less than what they were listed at.Here's a look at 20 EVs selling below sticker price, and for how much .