Cadillac banks on SUVs, electric vehicles to revive brand as sales languish

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Sales of utility vehicles of all kinds that are dominating the American are critical to the automaker's long promised 'renaissance,' Cadillac President Steve Carlisle said in an interview.

General Motors' luxury brand Cadillac is rolling out a new vehicle every six months, including what the automaker is billing as a major new product set to debut at the New York International Auto Show next month.

The first of its all-electric models, a long-range crossover utility vehicle, was revealed in concept form at the Detroit Auto Show and will start production"2022-ish," Carlisle told CNBC. The Canadian-born Carlisle acknowledged it will be a highly competitive electric car market with no clear indication of how consumers will respond. All so-called electrified vehicles — including hybrids, plug-ins and BEVs — accounted for less than 5 percent of the U.S. auto market, combined, in 2018.

The new XT6 won't reach the market until later this year, but a previous addition, the XT4 crossover, has found a strong market, the compact model now No. 1 in its segment, dislodging Acura's well-reviewed RDX. The new crossovers, according to Carlisle, are forecast to help the brand achieve a"double-digit increase" in its overall U.S. sales this year.

 

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Cadillac needs to revamp their approach to selling cars. Still w/ the let me ask my sales mgr & no incentives for new buyers. Go in any Cadillac dealership & you get the feeling no one wants to sell any cars at all. Now go into a Audi or Infinity dealership & see the difference

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