Uber is about to start displaying video ads across its various service apps, including Uber Eats, Drizly , and its namesake ride-hailing app. Announced via a press release on Thursday, full-length video ads — which will play on the main Uber app while users wait for their taxi to arrive — will begin rolling out to users in the US “over the coming weeks.” Uber hopes to entice advertisers with what it knows about its users. “We have two minutes of your attention.
'Video ads will play on the primary Uber app while users wait for their driver and during their trip' Grether says that the video ads, dubbed “Journey Ads,” will play in the Uber app during the rider’s trip, and that Uber additionally plans to install tablets in the seats of select Uber vehicles that will play ads to passengers.