Consumers searching for a new car might be paying a little more at the dealership. In a new study from iSeeCars, the average new car is priced above the Manufacturers Suggested Retail Price .The online automotive research site evaluated prices of more than 16 million new car sales between January 2023 and January 2024.Based on their report, premium and performance cars remain the most expensive models.
The company noted that the average new car price has risen by 7.2% above MSRP, with the five most overpriced cars coming from two premium brands, and four of the five priced lower below MSRP were electric vehicles: Hyundai Kona, Volkswagen ID.4, Kia EV6 and Hyundai Ioniq 6, and the Ford F-150 hybrid.Here are the top 20 cars selling above and below sticker price. This story was reported from Washington, D.C.