A Tesla stands beside two gas-powered vehicles — a pickup and a Ferrari — at a valet parking stand at the Legacy West mall in Plano, Tex. Since EVs first hit the market, car buyers have had to pay a steep premium if they wanted a car that ran on batteries instead of a gas engine. Two years ago, they would have paid about $17,000 more on average for a new electric car than for a new gas-powered car.
as fast as dealers and automakers expected. As the industry moves beyond enthusiastic early adopters, it now faces car buyers who are concerned about charging infrastructure and high upfront costs.car dealerships are discounting electric cars on their lots. Average EV prices dropped $2,000 last month.
That’s good news for Americans in the market for a new car who might be considering going electric. “Price is always one of the top barriers for adoption, so I think getting down to price parity is key,” she said.Tesla, which sells more electric cars in the U.S. than all other automakers combined, has been the driving force behind the EV price plunge.