Commercial Vehicles Are Making Ford Van-Loads Of Money Thanks To Software Services

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Ford Pro is cashing in on connected-vehicle services in its commercial models, and estimates that profit margins will only go up in the future

It seems like every automaker wants to turn its vehicles into mobility devices to sell customers software. But as they struggle to convince consumers to pay for heated seats, Ford's commercial vehicle division, Ford Pro, has been raking in money selling software, like driver-monitoring services, to fleet customers.

The system allows the AA to run several service options directly through the vehicle's infotainment screen, rather than requiring specialized mounts and screens for everything from hazard beacons, to breakdown diagnostic tools, to towing equipment and more. Whereas the AA previously had to work with 11 different companies to run all of these services and had to load its vehicles' cabins with aftermarket parts, it can now run it all from the factory-installed infotainment system.

 

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