Sheffield City Council agreed on Monday to introduce the advertising ban. It is expected to come into force next month and will apply to its social mediaA council has banned adverts of 'harmful' campaigns in a drive to meet its green targets, despite facing a £17.4million funding shortfall.
Marieanne Elliot, a Sheffield Green Party councillor who supported the policy, said the ban 'tackles some of the impacts of consumerism, advertising and injustice'. An aerial panorama of Sheffield city centre cityscape. The local council is expected to experience a £17.4m shortfall this year Advertisement It comes months after it was revealed that the council is expected to experience an overspend of £17.4million for the year to date.
'However, this kind of action by councils simply reduces the revenue available to fund public services and denies the right for many companies to legally advertise their products and services, which provides jobs and incomes to thousands of people up and down the country.'Fast food billboard in Manchester
Advertisement Restrictions on advertising for fossil fuels is currently a policy at Cambridgeshire County council, Coventry City Council and Somerset Council, but Sheffield's move is the most radical ban to date.